Digitalization is one of the key elements that play a role in a company’s growth. It truly is more than the elimination of conventional paper and employing computers to log data – it is actually about making a new technique of doing business that focuses on customer satisfaction, internal conversation, and the stream of information. It is regarding being better, gaining visibility over enterprise spend and making decisions with exact numbers, and connecting your entire team to a common mission that drives scalable growth.

This can be a dynamic method that improvements the ways businesses create and capture value in the marketplace. It may also accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive standing, firms should be constantly mindful of digitalization’s impact on their BMs and the encompassing business environment.

To explore the impression of digitalization on a firm’s BM, qualitative empirical info were collected from 12 interviewees employed in two different industries, automobile and advertising. Due to the fact that the two industries are seen as a different business models, this research design and style allowed for a great in-depth a comparison of how digitalization impacts the inspiration of the firm’s BM.

The selection interviews revealed that in the media market, the impact of digitalization was felt the majority of clearly in terms of value creation and worth capture elements. This was for the most part due to the fact that the media channels industry places strong focus on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.